The two most important variables that are taken into account for a successful business idea are: innovation and satisfaction of a specific market need. This was concluded by an investigation carried out at the National University of Palmira.

Outsourcing is a business tool currently used as an alternative to increase the competitiveness of organizations.

This consists mainly of outsourcing specialized services to an efficient provider, so that leaders and managers can focus on the organization's mission objectives, delegating to third parties those activities that are also important, but require a lower degree of responsibility.