While the production of a hectare of sugar cane is around 200 dollars, that of a hectare of pineapple is around 500 dollars.

They are already turning this challenge into an opportunity with aspiration and determination to conquer global markets and using innovation as a determining factor.

Bengala Agrícola, from the Riopaila Castilla Agroindustrial Group, has been able to break down many of the region's cultural barriers. On the El Manantial farm, the MD2 pineapple has already completely displaced the sugar cane. It is the first farm that allocates all its land to pineapple cultivation.